by Patty Farmer | Dec 22, 2015 | Blog, Marketing
These 12 books were game-changers for me in 2015. I invite you to pick up one or two (or all) and add them to your nightstand to read in 2016. The topics are varied so you are sure to find something that will help you to move the needle in the coming year. Game...
by Patty Farmer | Dec 15, 2015 | Blog, Networking
Having an extensive email list is usually something that business owners and entrepreneurs strive for. However, if you have 1,000 email addresses on your list, but only half of them fit your target audience or if most of those receiving your emails just delete your...
by Patty Farmer | Dec 8, 2015 | Blog
One of the more recent business mantras is that you have to give to get. In other words, if you help others then it will eventually come back around and you will be helped. This is true for networking, charity work as well as when you deal with your current and...
by Patty Farmer | Dec 1, 2015 | Blog, Social Media Marketing
So you have your social media plan in action with profiles on all the top sites. You are building relationships, posting, replying to comments and reviews, and posting content on a regular basis. Your strategy is working…or is it? How do you know if all this work you...
by Patty Farmer | Nov 24, 2015 | Blog, Social Media
Social media is a great place to find and make initial contact with strategic partners or influencers as well as groups of your target audience. However, once you have made that initial contact through social media and you make the decision that there is synergy, how...
by Patty Farmer | Aug 7, 2013 | Blog, Connection, Networking, Social Media
I love to connect with my online network of friends and colleagues when I’m attending a conference or event in their area. It makes traveling more rewarding, fun and profitable as well. Great collaborations always seem to follow, so I’d like to share a few tips for...
